FACE OF THE FUTURE
PTE is the safe and quick way to do your 'Test of English Test', especially during a pandemic. We worked with Pearson to create a digital campaign that engaged, informed and inspired our audience to keep their life plans moving in the right direction. We created an online film, digital, and print assets that used doodles, traditionally draw in study notebooks, to bring to life the ambitions and dreams of our audience. Show them that, just because the world is on pause, your life doesn't have to be either. This look and feel was a first for Pearson globally and very well received to the extent that they are currently applying the Art Direction across the all their global comms.
- Pearson
- Digital and Social campaign