VIRTUAL WORLD TOUR
Jack Daniel’s wanted to target New Zealand’s sorely neglected 18-25 male audience. So we created a 3 month virtual band tour on Facebook. Players created over 1700 virtual bands, learnt songs, bought gear and then hit the road. To bring the idea to life even further, radio DJs challenged bands live on air. The most famous band at the end of the campaign got to live out their rock and roll fantasies for real at the Bonnaroo Music Festival.
- Jack Daniels
- Social
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PEARSON PTE - FACE OF THE FUTURE